Ayu Asi – Life Coach

Build deeper emotional connection with your children,

through adolescence.

Led by an ICF-certified coach and mother of five, her work bridges evidence-based coaching with real-life family challenges.

Meet Rahayu Ahmad Asi

Rahayu Ahmad Asi is an ICF Professional Certified Coach and NLP Certified Practitioner, with close to 20 years of experience working with adolescents in educational and developmental settings.

She is also a mother of five children and a caregiver to a teenager diagnosed with social anxiety disorder and hypermobility syndrome.

This lived experience deeply shapes her coaching approach which is grounded, compassionate, realistic and emotionally attuned to real family dynamics.

Her work bridges professional coaching expertise with real-life parenting insights; helping families navigate challenges with clarity, empathy and confidence.

How I support parents & families

Teen & Adolescent Parenting Support

Guidance for parents navigating communication shifts during teenage years focusing on trust, emotional awareness and respectful connection.

Special Needs & Mental Health–Sensitive Parenting

Coaching support for parents of children with ASD, ADHD, dyslexia, hearing impairment or emotional and mental health challenges using a compassionate, non-judgmental approach.

Women’s Personal Empowerment

Helping mothers and women reconnect with themselves, build emotional resilience and lead their families with calm and confidence.

Connection comes first

Real change follows naturally

Her work is guided by these core principles:

Empathy over judgment

Listening fully, validating emotions and giving children space to express themselves.

“When the mother is happy, the whole family is happy”

Her belief where a mother’s wellbeing is concerned.

Holistic parenting

Looking beyond academics to the child’s emotional, psychological and social needs.

Connection-first approach to parenting teenagers

Shift from academic check-ins to emotionally attuned conversations.

Community matters

Mothers thrive with peer support, shared stories and safe spaces.

Areas of Focus & Expertise

Focused support for parents navigating communication, emotional regulation, and family dynamics specifically during the adolescence phase.

Helping parents adapt communication as children enter adolescence. Listening deeply • reading emotional cues • giving space • building trust

Experienced in supporting families with neurodiverse children and emotional challenges. Approach is gentle, compassionate and regulation-focused, not force-driven.

Helping women reconnect with their inner stability, confidence and emotional clarity. So they can show up fully for themselves and their families.

Parenting Insights

Thoughtful articles supporting parents through everyday challenges, emotional transitions and family dynamics.

My child has depression, and I’m thankful for COVID-19: The mental health story for every parent

What happens when you learn that your child has a condition like depression? After the initial shock, anger, denial and sense of helplessness, these parents chose acceptance and built closer bonds. CNA Insider finds out how they did it.

When We Age – Your Best Self

Meet a mid-lifer who finds support in her spouse and community in managing her mental wellbeing.

Detik Semasa 2024/2025 Season 1 Episode 4

Pembimbing keibubapaan Ayu Asi kongsi cabaran dan antara huraian bagi ibu bapa berhubung pilihan jagaan anak.

Meet Rahayu – Mother & Caregiver

Meet Rahayu – A mother and caregiver to her 18 year old daughter with social anxiety disorder and hyper mobility. ✨

Stress isn’t the enemy – so why do we fear it?

In this episode of Canteen Chats with Lion Mums, actress and mother of three Lina Ng hosts a heartfelt conversation with educator Ang Sing Yee, psychiatrist Dr Jared Ng, and parenting coach Rahayu Ahmad Asi (Ayu), as they share insights and powerful real-life experiences on stress, parenting, and emotional well-being.

Let’s CHAT – Real Stories from Mothers

Let’s CHAT (Real Stories from Mothers) delves into the lives of 4 Singaporean parents, with children aged 9 to 28. Beyond parenting, they share their personal stories that reveal the emotional toll, challenges, and approaches to initiating conversation of mental health as they strive to be better versions of themselves every day.

Transforming Struggles into Community Strengths, “Differently Wired Minds”

Transforming Struggles into Community Strength

Coach Ayu is down to earth and easy to chat with. She has experiences in motherhood and managing children with neurodivergence. The session was illuminating for me and she shared good reflective questions to ponder and reflect deeper as I prep myself for a personal retreat. Overall, an awesome experience!

Hideka Tamamura a month ago

Coach Ayu is an amazing parenting coach. Her guidance is practical, empathetic, and truly eye-opening. She helped me understand my child better and respond with more patience and confidence. The session was filled with valuable tips and real support. I highly recommend her to any parent looking for a positive change! 🥰

Balqis Hamdan 6 month ago

Coach Ayu is very professional, caring and a kind. She has the ability to engage in a very personable way and makes anyone at ease. Will always look forward to meet up with her for any valuable input and shared experiences

Kamisah Siraj a year ago

For years I was not able to talk about my true feelings but Coach Ayu understanding of the issues I faced made me open up. It’s also due to her own personal experience that she knows what I feel before I say it. She assures the confidentiality and instilled my trust in her. She listens & give solutions as well as how to deal with my child realistically.I am thankful to have met her and looking forward to the next sessions.

Rez 1234 2 years ago

A very dedicated coach who constantly feeds us with many tools of tips and advice for us in parenting our kids.

Hani Rahman 2 years ago

I am very grateful to the coach for providing clear guidance on how to educate and communicate with teenagers. I feel like I understand better how to control emotions, set boundaries, and choose the right way to reprimand. The knowledge the coach shared really opened my mind. I am sure it will help me a lot in educating my children.

Sakura LOD 4 months ago

You don’t have to parent alone.

Parenting doesn’t come with a manual but you don’t have to figure it out by yourself.

If you’re ready to build calmer communication, stronger connection and emotional safety within your family, I’m here to support you.